Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and quality of your website so that it will rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit your website so that you can increase your sales or leads.
In order to improve your website’s SEO, you need to understand how search engines work and what they are looking for. Once you know this, you can start making changes to your website so that it will be more visible and attractive to search engines. Keep reading to learn more about the basics of SEO!
How Search Engines Work
In order to understand SEO, you need to first understand how search engines work. A search engine is a program that crawls the internet looking for websites that match the user’s search query.
The search engine then ranks these websites by how relevant they are to the user’s query. The most relevant websites will appear at the top of the SERP, while the less relevant websites will appear further down.
In order to determine which websites are relevant and which are not, search engines use algorithms. These algorithms are constantly changing and evolving, which is why SEO is an ongoing process.
What Search Engines Are Looking For
Now that you know how search engines work, you need to understand what they are looking for. When a search engine crawls a website, it looks at a number of different factors to determine how relevant and useful the site is.
Some of the things that search engines look at include the site’s title, meta tags, header tags, images, and content. They also look at things like the site’s backlink profile and whether or not the site is mobile-friendly.
Making Changes to Your Website
Once you know what factors influence your website’s ranking on SERPs, you can start making changes to improve your ranking. Some of the things you can do include optimizing your title and meta tags, using header tags correctly, adding alt text to your images, and creating quality content.
You should also focus on building high-quality backlinks and making sure that your site is mobile-friendly. These are just a few of the many things you can do to improve your website’s SEO. If you need help getting started, contact an experienced digital marketing agency like Metric Marketing!
Search Engine Optimization is a process that helps improve the visibility and quality of your website so that it will rank higher in search engine results pages (SERPs). The goal of SEO is to get more people to visit your website so that you can increase your sales or leads. In order to improve your website’s SEO, you need to understand how search engines work and what they are looking for. Once you know this, you can start making changes to your website so that it will be more visible and attractive to search engines. Keep reading to learn more about the basics of SEO!
